Our core services include: branding, website design, design for marketing literature, ad campaigns, packaging design and strategic planning.
Ultimate Products - PROLECTRIX packaging re-brand

Attic Design Portfolio of work
 
Brief
Ultimate Products approached Attic Design Consultancy due to our experience in this field.

Ultimate Products is the UK's largest product sourcing, design and importing business with offices in Manchester, New York, Belgium and Hong Kong.

Their customers include: Tesco, Sainsburys, Asda, Morrisons, Sit-up TV, Rosebys, T J Hughes, Matalan, Superdrug, T K Maxx, House of Fraser, Debenhams, The John Lewis Partnership Argos, Dunne's, Crate and Barrel, Carrefour, As Watson, Bloomingdales & Netto.

Our brief was to look at the overall brand for their existing Household Electrical range which was turning over £53m+ per year.
Creative
The first part of this project was to complete a full brand & competitor analysis, including numerous store visits and report our findings back to the client.

Once a brief had been set we started the creative process -

stage 1 - initial brand sketches (to gauge a response from the client)
stage 2 - revise logos until we had a final selection
stage 3 - write numerous brand tag lines
stage 4 - design a few initial box designs (to compliment the chosen logos)
stage 5 - consumer and customer research based on the chosen box designs
stage 6 - box design is chosen
stage 7 - brand guidelines are written (Attic act as Global Brand Guardians)



www.ultimate-products.co.uk


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Our core services include:
branding
website design
design for marketing literature
ad campaigns
packaging design
strategic planning		 Register

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